On a recent Sunday early morning I had the unique and special pleasure of visiting my house city of Austin,Texas on a Segway motorized lorry with my going to daddy and some other tourists. Besides the fun of riding this new machine which I have for years wished to attempt,taking part in the tour reminded me of the uniqueness of the city of Austin and why it is not rather like anyplace else. Austin in some way handles to preserve the ideal balance of the cutting edge of high-tech internet marketing company(s),the impatience of a vibrant youth culture,and the traditions of Texas.
As an Internet marketer,I could not assist but link particular aspects of this new-found appreciation for my city with what I believe are some crucial insights about how my customers can much better get in touch with customers online:
Insight # 1: Job your own design:
Austin represents an eclectic mix of conservative Texas custom,effective young professionals,and a postmodern hippy culture of artists and bohemians. Individuals who check out from elsewhere for even a day or a week leave feeling like they have actually experienced something that is not rather like anywhere else they have actually experienced before. If you look closely,you will see on every 50th cars and truck or two bumper stickers that say “Keep Austin Weird,” representing a peaceful rallying cry of assistance for Austin’s special brand of quirkiness. Likewise,your Website requires to job who and what you are. Your objective should NOT be to draw in crowds of potential customers to your website. Your objective should be to draw in a constant stream of potential customers who have a high likelihood of converting into paying customers.
Insight # 2: Honor your brand:
Austin has its own version of the Hollywood Walk of Popularity called,aptly,the Texas Walk of Popularity. Pathway stars etched with the names of popular Austinites from authors to entertainers can be seen downtown. Austin takes pride in its favorite sons and children. Even while Austin attempts to alter with the 21st Century,it remembers those that assisted make it excellent. Taking a hint from the Texas Walk of Popularity,your business requires to establish a clear brand technique. Who your business is and what it means discovers on your Website in ways you can not even imagine. The brains of your visitors take in countless visual hints per second,and those visitors are making judgments about your business based upon what they see there. Again,the objective is not to please every visitor. Rather,the objective is to honor your brand and to let the “star” of your brand shine through on your website.
Insight # 3: Shake things up occasionally:
A check out to many parts of downtown Austin suggests that the city is presently in the throes of change. Big building and construction jobs are underway to build the required residential and business facilities to accommodate moving demographics. This is a bit uncomfortable to motorists (and we dedicated Segway-ists!) attempting to navigate the city. However,the city planners are wise enough to know that by proactively altering they are growing. The option is to approach stagnancy. Worldwide of Web traffic,this insights calls for you to revisit your website regularly. Include some RSS feeds. Change your skins. Start a blog site and update it regularly. Install a widget. Refurbish your material. Do what you can to make visitors stay up and take notification: you will be perceived as fresh and cutting edge.
Insight # 4: Be ingenious:
On my tour I discovered that the city of Austin has an extremely ingenious cars and truck share program whose objective is to reduce downtown traffic and contamination while helping residents to navigate. The program has a variety of designated parking areas around the city for a handful of cars that can be rented by the hour. If a downtown resident has a physician’s consultation or other transport requirement,they simply appear to the cars and truck at the right time and off they go. Very cool! So (you guessed it),your Website requires to be likewise ingenious. Being ingenious does not mean reinventing the (mouse) wheel: it simply means doing something that you have actually not attempted before that will make a positive difference in the lives of your visitors. They will thank you for it with more business than you can manage.
Insight # 5: Proactively drive traffic to your website:
As cool as Austin is,the city is wise enough to know that they require to get the word out about Austin. So,in 1991 they invented the motto “The Live Music Capital of the World” to boast that they really had more live music venues per capita than even New York City and Nashville. By the exact same token,your Website can be the very best website in the world,but if you do not actively attempt to drive traffic to your website you are missing out on a huge chance. From pay-per-click (PPC) marketing to short article and video marketing,there are countless legitimate ways to get people to your Website. Prevent the “Develop it and they will come” misconception. The technique should be to build a helpful website with good material – and then intelligently drive traffic to your website.
Insight # 6: Know your audience:
Austin has a clear vision of itself in 10 or 20 years from now. There are numerous jobs underway to draw in effective,young professionals to the city with ingenious developments that put an emphasis on strolling and ease of access instead of on automobiles. Likewise,everything you do to drive traffic to your Website requires to have your target market in mind. How do they think? What is very important to them? Know this and you will draw in the customers you require.
Insight # 7: Be clear about what you desire people to do on your website:
A last note: Austin has plenty of one-way streets. When I initially moved to the city I found this a bit frustrating,but I have to admit that when I got to know the streets it really streamlined life a bit. For example,approaching traffic is unidirectional,which translated to less hesitating when combining into traffic or choosing which way to go. In a similar vein,style your Website such that first-time visitors know precisely what you desire them to do. You are the master of your (Web) domain and visitors to your website would like to know where to go and what to do. What is of worth on your website? You know best,now ensure that your visitors know,too.